Team Novo Nordisk


Team Novo Nordisk is a professional cycling team made up of athletes who compete with type 1 diabetes. This international team has a clear and inspiring mission: to empower, educate, and inspire everyone affected by diabetes.
The intentionality and drive of this team to raise awareness about diabetes and push the boundaries of what is possible with diabetes made this project an exciting one. Their old website did not communicate the excitement and engagement of this team's mission. It was our job to build a new site that would be simpler, easier to manage, and clearly represent the purpose of Team Novo Nordisk in a way that was both visually engaging and guided the user in a natural flow through all of their great content.

Old vs New

view improvements made by hovering over each screen below


The former Team Novo Nordisk (TNN) homepage looked a bit dated with graphic areas that were not responsive. In addition, it focused largely on race updates when there was much more TNN had to offer its website visitors - research, history, and education around diabetes, just to name a few.


We pulled all-new graphic elements into the home page and wrote all new copy showcasing TNN's mission, research, history, and the 100-year celebration, all while still prominently featuring the team's races. Each section links to pages featuring additional information to dig deeper.

Using updated tools, we optimized all graphics and layout elements for responsive screens, making sure we built everything in a way that would allow for easy updating by the TNN team in the future. Beautiful background images in parallax as well as gentle animation and hover effects created movement and engagement while still always keeping the focus on the most important aspect: this team's amazing mission.

Races, Partners, & News

Between Races, Team Members, Partners, and multiple content areas, the TNN site had several custom post types. We streamlined and reduced as many of these as possible, simplifying the experience for those updating and maintaining the site.

By adding some fresh styling to filter the Races page, we gave a whole new look and feel to the experience of viewing the team's calendar. Beautiful hero areas and updated introduction content allowed the Teams pages to shine. Building a fresh layout for all of the team's Partners as well as adding in pages for each Partner to showcase their work with TNN.


Fully Responsive

The new site was built from the very beginning with all screen sizes in mind. We knew that both current and prospective team members, staff, and partners would need access to the information on the site anytime, anywhere. From phones to tablets, portrait to landscape, the new Team Novo Nordisk site is fully responsive.

view the full pages by hovering over each screen below


The website rebuild project for Team Novo Nordisk soon became one of our favorite projects. The TNN team was confident in their messaging, content, and focus, in addition to being passionate about their website reflecting their mission. We were excited to be able to bring our WordPress technical expertise and UX / content strategy experience to this site and build something everyone--on both the Clockwork and TNN teams--is proud to share.

View the live site or reach out today and see what we can do for your mission