This growing business needed a more modern look and feel as well as streamlined content and functionality to better serve its diverse customers and employees alike.
We started with rebranding
We developed a new logo
An initial challenge was updating their logo while keeping the "buoy" element intact per their request. With an updated color scheme, and modern fonts, we were able to present a new logo with a modern feel that maintained the spirit of the old one.
Along with a new logo, crisper colors, and fonts for a more modern feel, their team now has branding guidelines to use across other platforms for consistency.
Next, we restructured their content to better tell the story of their company, to let potential clients know how Sears can help them.
The content was streamlined to allow their diverse audience to quickly see what services Sears Pool offers.
Simultaneously we identified keywords and descriptions for each page to assist with organic search engine optimization as well as support advertising strategies Sears may wish to employ in the future.
View the improvements made by hovering over the screens below.
View the improvements made by touching the screens below.
Previous Home Page
Updated Home Page
a winning formula!
Gravity Forms to the rescue!
Sears Pool was using many different tools to collect leads, manage customer information, and process registration and payments for their classes. We were able to leverage one tool for all of these operations. By building all forms with one tool, we were able to simplify their internal processes.
Previous Lifeguards Page
The Lifeguards page is an important resource for Sears Pool. The previous page not only lacked the visuals to tell the Sears Pool story, but the content also was not as inviting or approachable as their team had been with us.
Updated Lifeguards Page
Using the new branding standards and streamlined content, we created a stunning new Lifeguard page with calls to action for all streams of their business. Overall, this site now appeals to a wide audience from teens looking for lifeguard training to homeowner associating boards.
The new site was built from the very beginning with all screen sizes in mind. We knew that both current and prospective customers, staff, and lifeguards would need access to the information on the site anytime, anywhere. From phones to tablets, portrait to landscape, the new Sears Pool site is fully responsive.